Peloton: Creating a New Fitness Category, or the Next Fitness Fad?
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Summary Is Peloton the next short-lived fitness fad? Peloton has a lasting product with the engagement of a live class and the convenience of a home workout. Currently, heavy up-front investments in a new headquarters, its treadmill product, its supply chain, and an international expansion mask a highly profitable business. Profitability will come with scale.
Peloton: Creating a New Fitness Category, or the Next Fitness Fad?
Peloton: Creating a New Fitness Category, or…
Peloton: Creating a New Fitness Category, or the Next Fitness Fad?
Summary Is Peloton the next short-lived fitness fad? Peloton has a lasting product with the engagement of a live class and the convenience of a home workout. Currently, heavy up-front investments in a new headquarters, its treadmill product, its supply chain, and an international expansion mask a highly profitable business. Profitability will come with scale.